Music, Events &
Artist Strategy for
APAC and Global
Markets
Raw ideas.
Refined strategy.
Real outcomes.
Senior strategic counsel for artists, labels, festivals, brands and tourism organisations navigating music and entertainment across Asia, Australia and beyond.
20+ Years at the Intersection of Music, Culture and Markets
Across major labels, global festivals and international artist campaigns, Raw & Refined Consulting connects people, markets and opportunities.
We're not here to follow the industry.
We're here to move it.
With 20+ years across major labels, global festivals and international artist campaigns, Raw & Refined Consulting exists to take raw potential and refine it into something the world can't ignore.
We treat every client like a collaborator and every brief like a creative challenge.
The work matters. The relationships last. The results speak.
Raw & Refined Consulting is the practice of Victoria Ciesiolka. A music and entertainment strategist with 20+ years across Island Records UK, Warner Music Australia, global festivals and international artist campaigns. Specialising in artist export strategy, global marketing & publicity strategy, event production and cross-cultural collaboration across APAC and global markets.
How We Work Together
From raw talent to refined careers
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From $150 AUD
Best for: Artists, managers and operators with a specific question who want direct access to senior expertise - fast.
60-minute 1:1 video call
Submit your key questions 24 hours in advance so every minute counts
Written summary of recommendations delivered within 24 hours
Ideal for: showcase prep, PR strategy, market entry questions, grant advice, campaign reviews, artist positioning
→ Book a Power Hour
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From $600 AUD
Best for: Artists, labels and event organisers who need a clear plan for one specific project or challenge.
Three focused sessions across 2–3 weeks
Session 1: Deep-dive discovery - your brief, your market, your goals
Session 2: Strategic recommendations - a clear, tailored approach
Session 3: Execution planning - a prioritised action list you can actually use
Includes a written strategy brief delivered after Session 2
Ideal for: APAC market entry, festival launch strategy, international PR campaigns, artist positioning, East-West collaboration planning
→ Enquire About a Strategy Sprint
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From $1,500 AUD / month
Best for: Organisations and artist teams who want an embedded senior advisor without the cost of a full-time hire.
Starts at 7-10 hours of strategic counsel per month
Ongoing campaign oversight, media strategy and stakeholder communications
Priority booking and a dedicated monthly strategic check-in
Available for: labels, festival operators, management companies, brands, tourism boards
Scope: Marcoms direction, export strategy, team guidance, crisis communications, market development
→ Enquire About a Retainer
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These can be added to any package or booked as standalone projects. Enquire for pricing.
APAC Market Entry Audit - written assessment of export readiness, including full data review, media landscape analysis, and a phased territory entry plan
PR Campaign Review - expert critique of an existing campaign, media list or press release with specific, actionable improvements
Event Strategy Session - one focused session on production, ticketing, artist logistics or sponsor strategy for an upcoming event
Grant Application Support - strategic advice and application review for Australian Government arts and international export grants
Team Training Workshop - half or full-day workshop for in-house PR, marketing or artist teams at labels, agencies or festivals
East-West Collaboration Facilitation - full end-to-end service connecting Western and Asian artists for co-writes, co-releases and touring partnerships
A note on accessibility
Raw & Refined exists to support artists on both sides of the world and we recognise that access to strategic support shouldn't be determined by geography or budget.
For artists from emerging markets who demonstrate exceptional potential, sessions are available on a pay-what-you-can basis. If that's you, don't let money be the reason you don't reach out. Send us a message and let's have a conversation.
Whether you need a single focused session or an ongoing strategic partner, there's a way to work together that fits where you are right now.
All consultations are 1:1 via video call, with written follow-up included as standard.
Not sure which option suits you?
Book a complimentary 30-minute intro call
No obligation, just a conversation.
Connecting Western and Asian Artists
East to West. Artist to Audience. Idea to Opportunity.
East to West. Artist to Audience. Idea to Opportunity.
A Track Record Across Two Decades and Multiple Markets
Raw & Refined Consulting specialises in facilitating creative and commercial collaborations between Western and Asian artists.
We identify the right partnerships, navigate the cultural landscape, connect the teams, and manage the process from first conversation to final release.
Whether you are an Australian pop artist looking to co-write and record with an Indonesian artist, a Malaysian act building a fanbase in Australia, or a Chinese indie artist ready to take on international touring, Raw & Refined Consulting knows the landscape, the gatekeepers, the grant pathways and the pitfalls.
A significant, largely untapped opportunity sits at the intersection of Western and Asian music markets. Western government grants exist specifically to fund it. The artists on both sides want it. What has been missing is someone who understands both worlds well enough to make it happen.
WHAT THIS LOOKS LIKE IN PRACTICE
Identifying compatible artists across APAC markets for co-writing, co-releasing or touring partnerships.
Advising on and supporting applications for Government arts export funding and international development grants.
Connecting artist teams - management, labels, publishers, promoters across territories.
Developing phased market-entry strategies for artists entering new APAC territories.
Project management from partnership development through to release, PR and marketing.
Events, Tourism & Brand Strategy
From The First Brief To The Final Set.
Raw & Refined works across the full live experience ecosystem, not just with artists. Whether you're building an event from the ground up, developing a music tourism strategy or looking for someone to own the communications and execution from day one, we bring the same senior strategic rigour to every brief.
Music Tourism & Destination Events
Music and tourism are converging faster than ever across APAC.
We partner with tourism boards, resorts, cultural institutions, and destination venues to create music-led experiences that drive visitation, build cultural identity, and build lasting audience relationships. From boutique showcase events to festival partnerships, we understand both the music industry and the tourism landscape.
Marketing, PR & Marcomms
A full marketing and communications strategy built around your event or brand. We develop the plan, manage agencies, write briefs, and execute campaigns. Media relations, influencer strategy, content planning, digital and direct marketing, end-to-end or by the piece.
Event Strategy & Production
From concept through to launch and beyond.
We work with promoters, venues and cultural organisations to build events that connect with audiences and deliver commercial results. Venue sourcing, programming strategy, production management, ticketing strategy, sponsor alignment and on-site execution - we can own all of it or work alongside your existing team.
Festivals ·· Boutique Events ·· Gala Dinners ·· Showcase Events ·· Cultural Programs ·· Tourism Boards ·· Resorts & Venues ·· Brand Activations ··
Festivals ·· Boutique Events ·· Gala Dinners ·· Showcase Events ·· Cultural Programs ·· Tourism Boards ·· Resorts & Venues ·· Brand Activations ··
· Untitled Group · Motion Agency · Live Nation · Soundwave Festival · Vans Warped Festival · Harvest Festival · Electric Gardens Festival · Subsonic Music Festival · Café del Mar · Sea 'n' Beats Festival · Forgotten Island Festival · MiniRaves · Children First Foundation · Split Works · Scorched Asia · YEG Music · EMI Music · Virgin Records · Island Records UK · Warner Music · Beyond The Valley · Grapevine Festival
· Untitled Group · Motion Agency · Live Nation · Soundwave Festival · Vans Warped Festival · Harvest Festival · Electric Gardens Festival · Subsonic Music Festival · Café del Mar · Sea 'n' Beats Festival · Forgotten Island Festival · MiniRaves · Children First Foundation · Split Works · Scorched Asia · YEG Music · EMI Music · Virgin Records · Island Records UK · Warner Music · Beyond The Valley · Grapevine Festival
A CAREER BUILT IN THE RIGHT ROOMS
Global PR & Artist Development strategy for Split Works' Asian Music Takeover at SXSW Sydney 2023.
13 Southeast Asian artists, $190K+ in earned media and 10,000+ attendees across showcase and networking events.
Where Raw Meets Refined
Artists, labels, festivals and brands trust our instinct, our network and our relentless commitment to making the right connections at the right time. Learn More
We live for the moment a strategy clicks, a market opens and an artist finds their audience on the other side of the world.
Where culture, commerce and creativity connect
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Clear strategy for a loud industry
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Where culture, commerce and creativity connect ⦁ Clear strategy for a loud industry ⦁
We Take Potential & Refine It Into Results.
Whether you are ready to book a session or want to explore whether Raw & Refined Consulting is the right fit, the conversation starts here.
Ready to go? Use the booking link below to choose your session and secure your time.
Have a project to discuss, or not sure which option suits you best? Drop a message below or reach out directly at vix@rawrefinedglobal.com